![]() This way, you present the direct correlation between how much you spend and how many conversions you get. ![]() ![]() In our Facebook Ads template, conversions are displayed next to your total spend. The higher number of conversions, the better the campaign is performing. The number of conversions your Facebook Ads campaign is gaining is another crucial metric to measure. When you show how much money you’re spending and how that number relates to other campaign performance KPIs, your clients see what kind of return on investment (ROI) they can expect from the campaign. This metric is particularly important to keep track of each month, especially as it relates to other KPIs on the report. While you and your clients have likely already discussed the total budget of the ads campaign, it’s incredibly helpful to keep track of the total ad spend and compare it to the overall budget month over month. Total Ad SpendĪny PPC agency owner or marketer knows that one of the most essential aspects of a client report is the total money spent on the campaign. As you get further into the Facebook Ads report, you can use the sections below to dive into more detail. If anything significant happened with the campaigns during the last month, explain it here in plain English so your clients are up-to-date on all major changes. Use the monthly write-up section of the Facebook Ads report template to provide an overview of your wins and losses, as well as your marketing plan going forward. Monthly Write-upīefore diving deep into the details of your clients’ Facebook Ads campaigns, it's best practice to provide a summary of everything that went well during the month regarding the client’s Facebook Ads performance and what needs improving. A sophisticated cover serves as a precursor to the quality of analytics and insights that follow, and thoughtfully designed pages elevate the entire client experience. It does more than house the data it adds a layer of professionalism and thoughtfulness that can affect client relations. The quality of your report cover and pages directly impacts client perceptions and expectations. The ability to save customized templates ensures a consistent, professional approach in all subsequent reports, creating a recognizable reporting style that’s unique to your agency. Title and image widgets add another layer of customization, allowing for a well-rounded and cohesive presentation. These adjustments align with your branding and set a professional tone for the report. The Report Cover and Section Design Customization Feature offers bespoke options, from background color changes to uploading a custom image. The cover and sections of a Facebook Ads report serve as the gateway and vessel for your agency’s insights and analytics. 9 Things To Include In Your Facebook Ads Report 1. Start creating professional Facebook Ads reports in minutes today, and experience the difference for yourself. ![]() It's time to transform the way you handle client reporting. Whether you want to see the overall reach of your campaigns or drill down to analyze the performance of specific ad sets and ads, this reporting tool has you covered. This feature provides both top-level overviews and detailed insights into your clients’ Facebook ad campaigns. With this comprehensive report template, effortlessly break down important Facebook Ads metrics by campaign, ad set, and individual ads. Automatically track and report on key Facebook Ads data, including campaign, ad set, ads, and demographics data in an easy-to-understand, white labeled report template that is designed to impress. Create Professional Facebook Ads Reports in Minutes Start Your Free Trial Today!Īs a marketing agency, your time is best spent crafting and optimizing stellar campaigns for your clients, not getting lost in the weeds of manual report creation.
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